Natural Hair Kids Media Kit
Natural Hair Kids
@naturalhairkids · Est. December 2013
The #1 resource for Black children’s natural hair care. Trusted by over 275,000 parents, caregivers, and educators across every major social platform — building community, confidence, and healthy hair rituals for over 12 years.
About Natural Hair Kids
More than a platform.
A movement.
Natural Hair Kids was founded on December 26, 2013 with a single mission: to inspire and empower children to love their natural curls and coils. Over 12 years, we’ve grown into one of the leading resources for natural hair care information specifically for African American children.
Our audience isn’t just following us — they’re actively seeking guidance. They trust us with their most intimate rituals, their daughters’ confidence, and their cultural identity. That trust makes every partnership uniquely powerful.
Audience & Reach
Numbers that
move product.
A highly engaged, purchase-ready audience of Black mothers and caregivers actively seeking hair care products and solutions for their children.
53.71% open rate
5.77% click rate
Rate Card
Investment &
Deliverables
All rates are base pricing. Product + shipping provided separately. Rush fee +25% for turnaround under 7 business days.
| Deliverable | Platform | Rate | Notes |
|---|---|---|---|
| Dedicated Reel / Video | $1,500 | 60-sec max, hook-led | |
| Carousel Post | $800 | 6–10 slides, educational format | |
| Story Series | $500 | 5-frame series, link sticker | |
| Dedicated Facebook Post + Reel | $1,200 | Highest organic reach platform | |
| Facebook Group Feature HIGH INTENT | Facebook Group | $600 | Pinned post for 3 months · 15K engaged members |
| Dedicated Email Blast BEST ROI | $750 | 53.71% open rate · 5.77% click rate · solo brand send | |
| Email Newsletter Feature | $350 | Featured segment, monthly send | |
| TikTok Video | TikTok | $400 | Growing audience · high virality potential |
| Pinterest Pin Campaign | $300 | 5 pins · evergreen traffic 12–24 months | |
| Blog / Website Feature | Website | $600 | SEO-optimized, permanent placement |
| Product Review + Giveaway | All Platforms | $1,800 | Review post + giveaway amplification |
| Brand Ambassador BEST VALUE | All Platforms | $3,500+/mo | 4 posts/mo · exclusivity included |
★ Product + shipping must be provided in addition to above rates. Long-term ambassador and exclusivity pricing available on request.
Campaign Packages
What We Offer
Partnership
Opportunities
From a single sponsored post to a full brand ambassador relationship — we build integrations that feel native, not forced.
📱 Social Media
- Instagram Reels, Carousels & Stories
- Facebook Reels, Posts & Live Videos
- Facebook Group Features (15K members)
- TikTok Videos
- Pinterest Pin Campaigns
📧 Email Marketing
- Dedicated Solo Email Blast
- Featured Newsletter Segment
- Product Recommendation Series
- 53.71% open rate · 5.77% click rate · 2,849 targeted subscribers
🌐 Website & Content
- Sponsored Blog Post (SEO-optimized)
- Website Banner Ad
- Product Recommendation Links
- Evergreen content placement
🤝 Brand Ambassador
- Monthly retainer with exclusivity
- Product Review & Giveaway Campaigns
- YouTube Tutorial & Shorts
- Category exclusivity available
Past Partners
Social Proof
Content that
stops the scroll.
A track record of viral content built on emotional storytelling, cultural resonance, and tested hook frameworks — every piece driving real engagement from a real community.
Our content consistently outperforms industry benchmarks because we lead with community, not content calendars. Below are examples of posts that broke through — each one showing the hook type, platform, and engagement it drove. Brands that partner with us aren’t buying a post. They’re buying trust that took 12 years to earn.
“When you finally decide to take out your daughter’s hairstyle after 45 days”
→ Watch on Instagram“Week 2 Hairstyle Ideas”
→ Watch on TikTok“POV: Going to the hair salon to get your hair done in the 90s”
→ Watch on Facebook